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Better Outcomes: 8 Commitments to Humanize Healthcare

We have a problem in healthcare.

That problem is this: in today’s healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost. If it’s not calculable, spreadsheet-able, or measurable, it hardly receives any attention from healthcare managers, administrators, and decision-makers. We can’t simply sit back and allow the dehumanization that currently runs rampant in our clinics and hospitals continue to wreak havoc on one of the most important factors in clinical outcomes: the relationships between healthcare professionals and the people (patients) that they serve.

Healthcare is a great and noble profession, but it will only remain so if we, as healthcare professionals, return its focus to its true purpose: people, the people receiving care, and the people working to deliver that care. After all, we’re all more than simply numbers on spreadsheets or items on checklists.

In this webinar, we cover 8 fundamental changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.

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Looking to several direct access & the internet to fill your clinic’s schedule?

Want to succeed with a direct-to-consumer business development strategy?

Good!

This webinar will be a continuation of the conversation we had in the last webinar on inverted healthcare marketing.

This webinar will focus on the lead generation piece of a direct-to-consumer marketing strategy in healthcare.

What we’ll cover:

✅ What type of marketing strategy & specific tactics should you use?

✅ The typical buying cycle in direct-to-consumer strategies

✅ Steps to conversion

✅ Specific Examples of direct-response offers and processes

We’ll discuss this and more on this webinar!

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Looking to several direct access & the internet to fill your clinic’s schedule?

Want to succeed with a direct-to-consumer business development strategy?

Good!

Now, the question is, how do you actually make all that effort worth the time, energy, and $$$?

It all starts with what I call a “bottom-up” approach to both the onboarding process and clinical interactions with patients.

On this webinar, we’ll cover the following:

✅ Understand direct to consumer/direct access marketing at a high level

✅ Discuss the importance of the first clinical & procedural interactions between prospects patients and your organization/staff

✅ Explain the “bottom-up” approach to patient interactions & their significance

✅ Explore the importance of talking about the “M”-word with patients (money, selling, and true value discussions)

We’ll talk about that and more on this webinar!

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What was the topic or issue that led to the conversation?

How did you handle it? What was the result?

Being a clinician myself, and spending much of my clinical work in the VA health system, I’ve had my fair share of “difficult” conversations with disgruntled patients.

Most often then not, much of the anger or frustration expressed by these patients stemmed from differing or unrealistic expectations.

I’ve written and spoken about this a lot recently, but it bears restating: if you don’t address client expectations at the outset of a course of treatment, you risk the client becoming dissatisfied, unhappy, disengaged, and possibly even angry with the experience they have in your clinic.

Managing patient expectations should be a top priority.

What we’ll talk about in this webinar:

✅ Review the importance of candid conversation skills
✅ Discuss the importance of addressing expectations, leading patient engagements, and demonstrating your expertise & value
✅ Explore 4 strategies to employ when tackling difficult conversations with patients (or colleagues)
✅ Pull out some nuggets that will help you in both your clinical practice & business management

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And, in reality, they didn’t have to. Patients simply went where their doctors sent them.

But, all that has changed. Patients are beginning to be more picky about which provider they seek out.

Rising healthcare costs —deductibles, copays, coinsurance— combined with the advent of the internet means that patients now have a choice in who they see….

And they’re beginning to use it…

That means healthcare providers must be able to effectively communicate the value they bring to the table.

They also need to tap into those high-impact, high-value services that back up their claims.

In this webinar, we’ll discuss the importance of discussing value with patients, and then how to make good on those promises you make.

Originally Recorded on 5/19/2021

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One thing is certain: the impact of poor patient experience is AMPLIFIED when the patient isn’t on-site.

If you’re moving to adopt telehealth, you MUST understand how to deliver real, human connections and experiences in that new environment.

On top that that, healthcare will never be the same. Since “everyone” is adopting some form of telehealth or virtual healthcare service delivery, it can only be assumed that this will continue, even after this crisis has passed.

Clients and patients see the value & convenience of receiving telehealth services and will seek those opportunities out in the future.

In this webinar, we will explore how you can develop “Standard Operating Procedures” & Clinical Guidelines to implement telehealth at your practice or organization and how to deliver high-value, high-impact services virtually.

Originally Recorded on 04/21/2021

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But, many clinicians, administrators, and directors have a hard time understanding how to put one of these teams in place.

How do you build and lead a team that prioritizes patient engagement & experience?

How do you actually work together as a team to help your patients achieve their goals and walk away from you clinic happy, healthy, and satisfied?

How do you manage conflict among team members?

We’ll discuss these questions and more on this webinar.

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How do you make prospective patients and referral sources see you as a clinical expert?

How can your marketing & positioning improve patient experience & increase engagement?

How do you use your positioning to craft your clinic or organization’s strategy for growth and expansion?

We’ll discuss those questions & more on this webinar.

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But what does patient-centered care actually look like?

How do you use the principles of patient-centered care to make business decisions in your clinic or practice?

How should patient-centered care affect…

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You’ve heard a lot about the Biopsychosocial (BSP) Model of healthcare and how clinicians have been using it to improve clinical outcomes across the healthcare industry.

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